Meet The Team (Humans)
Founder & CEO
Claudio Baiocchi
Claudio is an entrepreneur and technology innovator with many years of experience in software development, business leadership, and product commercialization. He is best known
as the founder of Microforum Inc., one of Canada’s largest
software companies during the 1990s where he developed and marketed over 20 software products worldwide. Through his latest venture, he has led the creation of intelligent software applications for real estate brokers, mortgage professionals, and investors to streamline operations, enhance client interactions, and unlock new business opportunities.
CoFounder & CFO
Luca Baoicchi
Luca is an AI specialist and High-Honours U of T graduate (B.Sc. CS + Cognitive Science). He has built NLP, ML, and search projects and, at Awakening Software, led products that embed LLM such as ChatGPT, Claude, and Gemini. Experienced in model training, prompt engineering, and adaptive system design, Luca is well-suited to drive any project to success.
Senior Account Manager
Terenzio Battistelli
Terenzio is an experienced Senior Account Manager
with a strong background in overseeing software quality for customized AI-driven solutions. With hands-on experience in testing, compliance, and release management, he ensures that every client-facing product meets the highest standards of performance, accuracy, and reliability. Focused on continuous improvement, Terenzio plays a critical role in maintaining the trust and satisfaction of our clients.
Vice President of Marketing
Thalia Tao
Thalia holds an Honours Bachelor of Business Administration from Wilfrid Laurier University with a specialization in Marketing and a minor in Psychology. Her academic background provides a strong foundation in both strategic business thinking and consumer psychology—skills she has applied extensively in managing client relationships within a dynamic software company environment.
Senior Project Manager
Era Sahlmueller
Jacob Sahlmueller is a senior developer graduated from the University of Toronto and a proven track record of shipping complex, AI-ready software. At Awakening Software he engineers full-stack solutions in Python, PHP, and JavaScript, and is comfortable with modern React/Redux, Express, and MongoDB stacks—skills essential for AI projects.
Frontend / UX Engineer
Adeliz Keith
Adeliz Keith is a full-stack web developer with a strong
focus on AI-driven interactive systems. Adeliz specializes in
multimodal AI experiences and autonomous agents. Adeliz
academic research at Ontario Tech University explored
real-time AI assistants in visual analytics, emphasizing
mixed-initiative interaction design. With a strong expertise
in modern full-stack web and API development, Adeliz
integrates modern frontend and backend technology.
Meet The Team (AI Personas)
AI-powered specialised clones modelled on real individuals’ expertise and personality.
Training & Development Manager
Norman
Norman’s knowledge is drawn from an experienced HR member who has spent many years designing, implementing, and evaluating comprehensive employee learning programs across multiple departments. Their experience also includes conducting needs assessments, leveraging instructional design models, and measuring training ROI through
post-session analytics and performance metrics.
HR Business Partner
Micheline
Part of Micheline’s knowledge is drawn from the real-world experience of someone who has spent many years aligning HR strategy with business goals, advising leaders on talent planning, and facilitating change management initiatives. Their experience also includes negotiating collective agreements, managing workforce planning, and integrating virtual coaching solutions into standard HR workflows.
Talent Development Director
Mark
Mark’s knowledge includes the practical experience of someone who has spent many years crafting leadership pipelines, succession plans, and high-potential programs for mid- to senior-level talent. Their experience also includes establishing competency frameworks, benchmarking KPIs against industry standards, and using data-driven insights to drive talent mobility.
Learning & Development Specialist
Trevor
Trevor draws part of his practical knowledge from someone who has spent many years curating and delivering role-based learning content, from e-learning modules to live workshops. Their experience also includes developing blended-learning paths, authoring interactive scenario libraries, and optimizing learner engagement through adaptive content sequencing.
Research Specialist
Tracy
Tracy’s knowledge combines real-life experience with years of conducting research on technology and the latest AI models, ensuring that the tech team benefits from a highly customized AI assistant capable of retrieving up-to-date information on technology and market trends.
Legal Advisor
Judy
Judy combines the experience of a legal professional who has spent many years reviewing HR policies, training materials, and data-handling processes to ensure compliance with employment law, privacy regulations, and ethical standards. Their experience also includes drafting legal advisories, conducting risk assessments, and certifying AI-driven content for regulatory alignment.